Naked
Natural Product Line Packaging & Identity
Naked
These sustainable package designs were created as an extension to the Naked Juice Co.. This fruit infused line of laundry, household cleansers and personal products convey the core value of the parent brand via the packaging and the products. The labels’ colours reflect the nature of the infused fruit to allow the consumer to more easily differentiate the various products. Each line was also assigned a number to allow the consumer to quickly and easily identify what line each is from. The extension’s logo was inspired by the parent brand’s logo so that it would be easily recognizable as having come from the same company, but was differentiated enough to make it unique to the extension. PROJECT OBJECTIVES Chose a marketed brand and create a brand extension comprised of a collection of earth-friendly laundry, household cleaners, and personal products with a clear emphasis on sustainable packaging.
